Photos: Fierce and Badass 2NE1 for “CRUSH” Album Photobook, Pink Version
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More and more pics at the AON After Party! The girls really had a blast! ❤
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By Diana Shin | March 05, 2014 08:10 AM EST
U.S. Billboard continued to praise group 2NE1‘s new album and title song, “Come Back Home.”
On March 3, Billboard stated, “2NE1 returned with reggae and ballad genres in 2013 and has made a different style comeback this year with their ‘CRUSH’ album. They have returned with an electro-pop and hip hop sound that showcases something new as well as a bit of their old sound.”
They introduced their song, “Come Back Home” as a reggae trap hybrid genre and that mixing the two created an amazing outcome.
Billboard also recently released an article spotlighting their two title songs, “Come Back Home” and “Happy” and praised the music videos as well.
2NE1 has also been featured on various media sites and has been praised for their new album.
They will be making their comeback performance on March 9.
Credits: KPopStarz
By Jinecho | March 05, 2014 07:54 AM EST
2NE1 simultaneously released the music videos for their tracks “Come Back Home” and “Happy” on March 3rd at around 2 P.M.
In the morning of the 3rd, YG Entertainment posted, through their official blog, (www.yg-life.com) a timer for the release of the music videos as well as a teaser image for each respective video. The music video for “Happy” was screened beforehand on March 1st and 2nd during 2NE1’s concert at the Olympic Park SK Olympic Handball Stadium. These two images, shown below, were deliberately put next to each other in order to highlight their differences; “Come Back Home” is distinctly dark and charismatic while “Happy” is bright and colorful.

In this article, however, we will be focusing on the cinematic aspect of 2NE1’s “Come Back Home”. 2NE1’s new music video shocked fans and audiences alike. Through heavy CG work, we see the girls in a futuristic world complete with high-tech architecture and ultramodern technology. The group matches this futuristic backdrop with their unique style as well. In addition, the plot of the video seems to match the lyrics of the song, as we seeSandara Park act out a relationship with a man. With an obvious focus on visuals, there is evidently a developing storyline, making the music video complete.

To clarify things, Yang Hyun Suk explains the sci-fi concept behind the music video, “It might be hard to understand it at first. All you have to know is that finding happiness in the real world is the most important thing. In ‘Come Back Home’ we are placed in a futuristic world where the citizens choose to live in an intangible, imaginary world. Just like the movie ‘Matrix’, these people are connected to machines and prefer to transport themselves to another world instead of living in the world that they physically inhabit.”
He concludes, “Nowadays, people would rather talk or ‘meet’ via their smartphones instead of having a face-to-face conversation. Not only that, more and more people become addicted to these online games that create virtual worlds. In the music video, Sandara Park is heartbroken for this reason: her boyfriend is addicted to a virtual world. As a result, the 2NE1 members go into this false world and attempt to destroy it in order to spread the message that the real world is more important.”
2NE1 will make their first broadcast comeback on the 9th via SBS’s “Inkigayo”
Credits: KPopStarz
Finally, we have the official pics! ❤ Yay HD! ^_^ Click on the pictures to see them in their full sizes. ^^
More pics after the cut!
Nice interview! ^^ Leadah CL-roo steps up during English interviews, and I like how she speaks for 2NE1 as a group. “We prepared for a very long time, so it’s definitely a big turning point for us, as 2NE1, and we have all kinds of song in there: we sing, rap, goes from hip-hop to electro to RnB to everything. If you just check it out, if you just hear it, listen to it, you’ll know it.” And yes CL, we really do love the album, even at first listen! ^_^ “I think it’s been two years since our last tour. We didn’t have our album out, but we still went on tour. And we’re all about having fun, and when we’re on tour we love to meet our fans from all around the world, because we stay in Korea most of the time, so that’s what we want to do.” Hooray for more countries to meet new fans! More countries please, YG! ❤ And how cute is Dara’s soft and sweet “I love you” in the end? ❤
Credits: AssociatedPress
Translating the Dara parts of GENIE’s concert review for All Or Nothing:
2NE1’s Sandara Park showed an intense look during the concert! One cannot imagine the energy and charisma that could flow out from such a petite body, but it’s really wonderful to see. She also debuted her amazing abs in the concert, which she had kept hidden before, and exuded a sexy appeal.
Sandara Park played the guitar on-stage for the concert, after several months of playing the instrument. She showed her capability at a high level when she played as accompaniment for the first time in public. She was concentrating so hard while accompanying the song that when it ended, a visible expression of relief crossed her face. Her pleased expression said, “The song finally ended and I didn’t make a mistake,” her face was really cute! Even while showing a sexy appeal, Sandara Park still manages to show her innocent charm.
Check out more pics after the cut!
The K-pop girl group shakes up a CGI-created world and downtown Los Angeles with new visuals
K-pop’s baddest females are truly back and bolder than ever. After spending 2013 experimenting with different images and sounds — from the sunny, reggae pop of “Falling in Love” to the sparse, piano ballad “Missing You” — 2NE1‘s new album “Crush” feels like a return to its roots. The 10-track LP comes with hard-hitting, electro-pop/hip-hop tracks that recall some of the group’s past singles while refreshing the formula by incorporating new sounds.
It’s all led off by first single “Come Back Home” — one of two the quartet will actively promote — a reggae-trap hybrid that mashes the two seemingly disparate genres into a booming final product. Opening with a bouncy beat similar to Rihanna’s “Man Down,” the girls croon about losing a lover, asking him to “come back home” until the production flips into a heavy trap beat. At that point, the girls get seductive and demand their love to “come, baby baby, come, baby baby.”
While the gals played with reggae last summer, their latest feels like a more honest attempt to dive into the genre as opposed to just incorporating it for a nice summer sound. “Come Back Home” — along with album standout “MTBD,” a solo by 2NE1 leader CL — feel the type of tracks Rihanna or Nicki Minaj would make if a little more open minded to genre fusion.
In in its computer graphic-heavy visual, 2NE1 live in a futuristic world where one can escape reality for a “virtual paradise” with a special machine. While the girls can live out their ideal fantasies — unsuprisingly, main vocalist Bom is a diva singer entertaining a dinner crowd — when Dara‘s love interest would rather be in the fantasy land than with her, the girls transform into warrior rebels to lead an army to seemingly destroy the paradise.
While the sci-fi clip ends without an ultimate resolution, one wonders if the video for hip-hop/dance track “Gotta Be You” — the other promoted single off “Crush” — will be a part two.
The video for album track “Happy” dropped alongside “CBH,” revealing a much lighter side of the girls — despite the melancholy lyrics like the brilliant “I’m not happy, but I hope you’re happy” chorus.
Watch the cartoon-inspired visual as the girls saunter around Los Angeles in their signature crazy-patterned getups and hairstyles that require a double take — from Minzy‘s violet bowl cut to Dara‘s ’90s-inspired baby curls.
As Billboard previously reported, “Crush” could make an impressive splash on several Billboard charts this week. Early industry forecasts suggested the LP could sell 4,000 copies which could lead to 2NE1‘s first entry on the Billboard 200. The charts refresh every Thursday.
Fans can also look forward to videos for “Gotta Be You” and the “unplugged version” of “Come Back Home.”
Credits: Billboard
[스타뉴스 길혜성 기자] With the release of 2NE1’s 2nd full album’s music videos, the founder of YG Entertainment YANG HYUN SUK, who is also the editor of the videos, personally explained the concepts of the clips.
Through YG’s official blog YG LIFE, 2NE1’s music videos of the title song “COME BACK HOME” and another track “HAPPY” were unveiled at 2:01 pm on March 3.
Out of the two, “COME BACK HOME” that was produced on a 500 million won budget stands out by emitting a sci-fi-like ambiance. Members of 2NE1 crosses from reality to the virtual world in a future city produced from computer graphic work. The MV is slightly dark, and in the latter part the divas transform into powerful warriors. A notable scene is by DARA, who weeps in pain of love.
Immediately after the release, YANG told Star News, “The content could be a little difficult to understand, but keeping in mind that happiness in the real world is the most important will help the viewers understand the intentions of the MV better.”
He added, “The MV of “COME BACK HOME” is set in a near-future city, and the concept is that people in this era prefer the virtual world over the real one, just like the movie ‘Matrix’.”
“These days when people meet they look into the screens of their phones instead of having a conversation, which shows an addiction to cell phones and games. I think this behavior demonstrates that people like the virtual world. Even at playgrounds kids play with cell phones, and this will worsen in the future and people will be more enthusiastic about the virtual world than the real one.”
He continued, “In the MV of ‘COME BACK HOME,’ DARA is heartbroken by a man she is in love with, as he prefers the virtual world. For these reasons, the four members of 2NE1, DARA, CL, BOM and MINZY enter the virtual world themselves and turn into warriors to destroy that world. Through this, we tried to convey the message of how important the real world is, and about the human touch.”
He also explained why he leaned toward a music drama rather than a MV filled with choreographic scenes.
He said, “2NE1’s MVs were mainly choreographic ones until now, so we wanted to try something new. We wanted to invest our time and money in the computer graphic work, which ended up in a 500 million won budget.”
“I hope the viewers see the latest MV as a new challenge taken on by 2NE1.”
On the other hand, the MV of “HAPPY” filmed in Los Angeles is completely different from that of “COME BACK HOME,” every scene filled with lovely and cute four members dressed in fancy outfits.
As soon as the 2nd full album was released on Feb 27, the double title songs “COME BACK HOME” and “GOTTA BE YOU” swept across major South Korean music charts while climbing up the ranks in many iTunes across the globe. On March 7 their offline version of the album will be released, while their first comeback performance will be aired on SBS’s Inkigayo on March 9.
Source: YG-Life
HOMYGHAD! This music video is something else! Something out of the box and awesome and gah, my feels, you guys, MY FREAKING FEELS! 2NE1 is back and they are totally slaying!!! DARA THE ACTRESS! COME ON YG, I NEED DARA IN A FREAKING DRAMA! Did you guys see her emotions?! So spot on and perfect! I can feel her sadness and melancholy! There are many interpretations as to the meaning of the MV, what do you guys think?! ^^
Credits: 2NE1
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