“Sugarman” Sandara Park, Working in Public Relations Aside from Being MC? Assists in Scheduling Singers
MC Sandara Park was revealed to have been involved in having iKON, WINNER as “Show Men” and is actively functioning as public relations director.
Idols from YG Entertainment, iKON and WINNER, have participated in JTBC’s “Two Yoo – Sugarman Project.” On the January 19 broadcast, iKON appeared as “Show Men” where they did a rendition of Mose’s “It’s Love,” while WINNER appeared last March 8 and did a rendition of Hey’s “Je T’aime.” Insider talks reveal that MC Sandara Park, who is also PR Director, influenced the negotiation for guesting on the show (T/N <pointing out the obvious>: meaning that Dara had a hand in bringing them to guest as a show, by recommending them to the show’s producers and also clearing their schedule so they could appear.)
On the 10th, JTBC revealed that the biggest hurdle in getting idols to perform on the show is their tight schedules both locally and internationally, so Sandara Park often communicated with the managers of iKon and WINNER so she could arrange their schedules so that the idol groups were free to guest in “Sugarman.” In fact, it can be seen that Sandara Park is not only working as YG Entertainment’s public relations director, but is actually involved directly in YG promotion and arranging Show Men public relations at the same time.
In addition to being a mainstay and MC in “Sugarman” Sandara Park is being regularly contacted by the main writer as a public relations liaison/contact. Whenever “Sugarman” proposals are up, she regularly gives ideas and recommendations on the Sugar Men (T/N: previous artists who were famous), producers, and artists that can come out on the show (T/N: the show’s “Show Men”); seeing her willingness to participate even in the public relations side of the show, apart from being an MC, which is also her first time doing so, shows Sandara Park’s considerable enthusiasm in this undertaking.
That’s not all. JTBC representatives revealed, “Sandara Park is closely doing public relations for Lee Hi, who recently released her album, and also group Akdong Musician, who are expected to release an album as well; she also has strong determination for a Big Bang performance in the future as well.“
“Sugarman” broadcasts every Tuesday nght at 10:50 PM.
Sources: Naver 1 2 3 4
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara