News: The Night Before Comeback ~ 2NE1 Marks The Beginning of YG Artists’ Comeback

[THE NIGHT BEFORE COMEBACK] 2NE1 MARKS THE BEGINNING OF YG ARTISTS’ COMEBACK IN 2014… HOW BIG SENSATION WILL IT CREATE?

[OSEN=이혜린 기자] 2NE1, a girl group who has created sensation with their novel music and bold stage performance for every comeback, releases their second regular album “CRUSH” at 0 o’clock on the 27 and comes back. The new album is the so-called “final blow” adding to “FALLING IN LOVE”, “DO YOU LOVE ME”, and “MISSING YOU” released in the second half of last year.

Not only 2NE1 but also their label YG Entertainment have a special resolution for the new album. YG’s head Yang Hyun Suk said that “2NE1’s new album has an unprecedented quality”, so fans expectations for the album have been heightening to the peak. Fancy teaser images of each member, which have been creating sensation recently, a music-listening event attended by experts, as well as a comeback performance on the stage of world tour, are all being advanced well for 2NE1’s comeback.

# Targeting Both Artistic Shock and Popularity

2NE1 is a group who creates a subtle harmony between a drastic styling and popular melody. They shock people with a strong hip-hop beat and extraordinary fashion, but their music has a strange power that makes people sing along it, so 2NE1’s music is usually ranked in high places on music charts.

That is why people have the highest expectations for how 2NE1’s new music will be “easy to sing along”, while being “extraordinary” at the same time. As 2NE1 well understands such expectations, they have put up double title for the new album. According to opinions produced from the music-listening event, “COME BACK HOME” is expected to reproduce the shock that “Taiji & Boys” created with their original version of “COME BACK HOME” about a decade ago. It is a cross-over music in which elements of R&B, reggae, and hip-hop are mixed together, and it was evaluated to be the song that represents 2NE1’s identity.

“GOTTA BE YOU” seems to be a choice made to pursue popularity. Yang Hyun Suk talked about the song, “This song was co-produced by YG producer TEDDY and PK. It is a popular song that has a quick tempo and the melody in BOM’s main part where she cries ‘gotta be you’ leaves a very strong impression”, and expectably, it got high scores for popularity at the listening event.

# The First YG Artist to Come Back This Year… Heavy Responsibility

YG is a label whose lineup for comeback is especially undisclosed. As the company pays an extra-careful attention to producing, comeback of its artists is put off frequently. At first, TAEYANG was expected to comeback for the first time in 2014 among YG artists, but his comeback seems to have been postponed. The official debut of WINNER and AKDONG MUSICIAN, which was expected to be done in this February, also seems to be on hold. The schedule of PSY’s comeback, which was also expected to be made during this February, is still unknown.

It is very exceptional that a major label like YG has not released even one new song for almost three months into a new year. It is more so when compared to the comeback of SM’s TVXQ!, S.M. THE BALLAD, and Girls’ Generation, as well as busy schedules of JYP’s GOT7 and Sunmi, all done at the beginning of this year.

2NE1’s new album is YG’s first output of this year and the company has been highlighting that the year 2014 is extra-important, because it will present a large number of new artists during the year. Thus, it is expected that people will pay a keen attention to the success of 2NE1’s new album. Whether 2NE1 gets on the right track for success will significantly influence people’s expectations for other YG artist’s debut or comeback.

YG is confident about it. Yang Hyun Suk said, “Before we present our work or performance before the public, YG should be satisfied with it first. We should never put out an output which cannot satisfy ourselves to the public. In this context, 2NE1’s new album will be a very good present for music experts and fans. We didn’t just pull it out of the hat, but have been working hard for it for the past few years. So the quality of the album is very high”.

Credits:

Source: YG Life

News: “Come Back Home” Symbol of 2NE1’s Identity

2NE1’S PREMIER: “COME BACK HOME, SYMBOL OF 2NE1’S IDENTITY”

[스포츠서울=박효실 기자] Expectation for 2NE1’s comeback, leaving just one day now, is heightening as fans and experts who participated in 2NE1’s showcase premier “THE LISTENING” are raving about the upcoming new songs.

The showcase premier of 2NE1’s new songs on Feb 20 was successful, and the 2nd full album is geared unveil itself on Feb 26 at 12 am. In the afternoon of Feb 24, the reviews of the premier were posted on NAVER MUSIC.

The invitation to the premier was sent to a total of 21 guests, including selected ones from online music sites and 2NE1’s fan club, and experts from various fields. It served the purpose as receiving fair reviews of the songs which were produced after long and hard work. The 21 listeners, the first ones to hear the songs, gave fair and serious reviews of each track.

“COME BACK HOME,” one of the double title songs and of the same title as Seotaeji and Boys’ song, built much curiosity among the fans. This particular song received many good reviews about its melody and genre. Editor Kang Myung-suk of Ize Webzine said, “It’s not limited to one genre but cuts across reggae, dubstep, and hip hop. COME BACK HOME has much impact when it is interpreted in a hip hop way.” Hong Suk-woo, the editor of Spectrum, commented, “The beat and the rhythm enhance the music, and the melody is easy to follow. TEDDY, PK and DEE.P collaborated in such harmony. It is a song that symbolizes 2NE1’s identity.”

The other double-title song, “GOTTA BE YOU” was praised for its mainstream taste. Lee Sae-hoon from Media Bling said, “It’s very 2NE1 and is pop,” while Han Hyun-jin from the fan club said, “It is a dance-pop song which the beat and melody are easy to follow. I think this will be loved by the fans and the public for a long time.”

CL’s first-ever composed and written songs “CRUSH,” “IF I WERE YOU,” and “BABY I MISS YOU” received comments like, “A song of 2NE1’s identity,” “A unique sentimental song,” and “Urban style song that has an impressive vocal part.”

The 21 listeners emphasized that the album takes on a new musical challenge successfully, while maintaining 2NE1’s identity. 2NE1 has always broken away from the norm and tried different genres, and many eyes are on the divas to see what kind of sensation they will bring with their 2nd full album this time.

2NE1’s full album will be unveiled online on websites on 12 am of Feb 26 (0 hour of Feb 27). They will be performing their new songs for the first time when they kick off the 2nd World Tour “ALL OR NOTHING” on March 1 and 2 at Seoul Olympic Park SK Handball Arena.

Credits:

Source: YG Life