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Article: Billboard – 2NE1 Delivers Another Banger With ‘Do You Love Me?’

2NE1 Delivers Another Banger With ‘Do You Love Me?’

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Fans of the group’s “I Am The Best” will devour this electro-pop jam.

If reggae-tinged mid-tempo “Falling in Love” threw 2NE1 fans for a loop, their latest, “Do You Love Me?,” should satisfy and then some. The new track plays off one of the quartet’s biggest hits while borrowing from labelmates BIGBANG along the way.

With a Euro-dance production — not unsimilar to something Afrojack might cook up — the track opens with an anthemic spelling of its title, “D-O-Y-O-U-L-O-V-E-M-E?” before moving into the English chorus. The zipping synths recall 2NE1‘s arguably biggest hit, “I Am The Best.” While the focus of “Best” was its monotone chorus and Indian-inspired chant, this new track is centered around a hook even more infectious (“Do you love me like the way I love you, babe?”) and big-time belts from both main vocalist Bom and leader CL.

The bridge is sure to delight fans as well as it sounds similar to the final 25 seconds of labelmates BIGBANG’s 2012 hit “Fantastic Baby”, as both employ a euphoric sing-a-long style and similar “yeah yeah yeah” shouts.

Like what they did in “Falling in Love,” 2NE1 is showcasing more intricate choreography for the live stage. While it remains simpler than what we’ve seen from After School or Girls’ Generation this year, additional focus on fancy footwork is clear. Fans first got a sense of it with an in-studio “dance version” music video of the new track, revealed a few hours ahead of the official music video.

2NE1‘s previous single “Falling in Love” is at No. 8 on the K-Pop Hot 100 after four weeks. It peaked at No. 2.

Credits: Billboard

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News: Dara Park Imitates Sadako from “The Ring” – “Dara is Cute at Everything!”

Dara Park imitating Sadako from The Ring

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[OSEN=Hwanh Mi-hyun] Group 2NE1 member Dara imitated Sadako from The Ring, making everone laugh.

On 7th Dara tweeted “Yes this scene was inspired by the movie ‘The Ring’ Since it is summer. I am Sandako, am I scary?” and posted a picture.

In the picture Dara is lifting off from a urinal raising her eyes. Especially the sight of her having hair rollers on is whimsy.

Netizen responded to the picture as following, “Dara is cute at everything”, “Sandako she is so funny” and so on.

The picture was taken during 2NE1’s music video for ‘DO YOU LOVE ME’ which was in home video form and recently released.

Meanwhile, 2NE1 is topping all charts right after releasing ‘DO YOU LOVE ME’ at noon. They will be appearing at Mnet ‘M!Countdown, KBS 2TV ’Music Bank’ and SMS ‘The Music Trend’ after releasing their music video on 8th 10 AM.

Credits: Naver Star Cast

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Article: [Night Before Comeback] 2NE1 is revamping image, don’t be surprised

[Night Before Comeback] 2NE1 is revamping image, don’t be surprised

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[OSEN=Lim Young-jin] Raging 2NE1

Last month 2NE1 returned with a reggae mixed hiphop song ‘FALLING IN LOVE’ and now in one month, they are coming back with ‘Do You Love ME’ aiming for this summer hit. CL’s solo triggered 2NE1’s success not only in unique genres like reggae but also will be promoting for ‘Do You Love ME’ which will be catchy for everyone.

Recently, 2NE1 was represented as stage amazons with charisma, who can not be approached. However, now they are revamping their image into girl next door with candy colored persona. Member Dara and Bom are paired up to promote their new song ‘Do You Love ME’. Also the teasing promos from the music video featured comic dance which was whimsy and new.

New song just one day left to be out, SWOT analysis will examine 2NE1’s potential

# Strength : 2NE1 performance, never leave us feel betrayed.

2NE1’s positioning is a little unusual. Most girl groups are organized into two categories. Sexy or cute. But 2NE1 position themselves into a charismatic girl group with over the top performances and explosive showmanship. This kind of overwhelming charisma can not be replaced.

Previous energetic songs with fast tempo such as ‘I AM THE BEST’, ‘I DONT CARE’, ‘GO AWAY’, ‘UGLY’ and so on defined who 2NE1 is.

2NE1 is one of the only girl groups who can wear revealing outfits without provoking controversy. With their passion, they even reform a luxury brand scarf into stage costume. Thanks to this tendency, in this business they are called “group of masterpiece”

# Weakness:: Always challenging, never playing safe

This year, CL’s solo album ‘Baddest Female’ was a legitimate hiphop song. Again 2NE1 made a new attempt mixing hiphop and reggae in their song ‘Falling In Love’

Especially ‘Baddest Female’ overwhelmed their fans with slow hiphop. They also had received the critic that they are not accustomed. With their bling and bold accessories wearing big hiphop clothes, CL was cool but for some fans they needed time to adjust.

‘Falling in Love’ was also a hiphop song mixed with reggae. America’s media such as Billboard and MTV responded positively by stating “Thanks to 2NE1, we hear new sound” They returned with globally unconventional music. Everything 2NE1 does, it is always unique and extraordinary. They never played safe.

However, the upcoming song will be a rhythmical summer song composed by YG’s main produce Teddy. In other words, they are playing safe this time focusing on what the public like. They may gain far reaching power if this unusual group plays what the mass wants.

# Opportunity: The rising of girl groups’ power

Currently, music chart is all topped with girl groups. If you look at Melon which is the biggest online music site in Korea, f(x)’s ‘Rum Pum Pum Pum’ bowed at No1 and No2 on chart followed by Crayon Pop’s ‘Bing Bing’, Ailee ‘U&I’, Apink ‘No No No’, Brown Eyed Girls ‘Kill Bill’, Davichi ‘Missing You Today’ all lined up in top ten.

All groups from f(x) to Davichi, they have something in common. They are not only all girl groups but also have different concepts. f(x) with electronic sound and Crayon Pop with not so normal whimsy dance showing off all different identities. Ailee has a high-pitched pipes and is called as Korean Beyonce. Apink is called little S.E.S focusing on their pure image. All groups have a different identity and performance.

This may advantage 2NE1. It is easier for girl groups are the chart topper now, and with their unique performance, it is highly possible that they will success. Especially last July, they already heated up their place by topping all music charts with ‘Falling In Love’ such as in MBC ‘Music Core’, Mnet ‘M!Countdown’, and so on.

# Threat: similar concepts for girl groups

Currently the music market will be a opportunity as much as it will be a threat. So called ‘concept war’ is happening. They need to be not only sexy but also distinguish themselves from others. It may be a pressure for 2NE1, in that new singers are out with their charismatic concept.

To overcome, 2NE1 chose to be ‘girl next door.’  Until now, 2NE1 had a star charisma but now they are not just celebrities who cannot be approached. They are posting their selfies and revamping their image. Although they have strong showmanship on stage they are all very shy which made them appear less on entertainment program.

However, 2NE1 is trying to engage with their fans, which led them to film a home video of themselves in daily life. ‘Double Park’ promotion is also doing events such as offering a call taxi for their fans.

On 7th ‘Do You Love Me’ will be released and it seems like we will be seeing a new 2NE1. Although the genre is similar to ‘Falling In Love’ and the promotion ways are similar to ‘I Am The Best’ you can still sense that everything will be different. So do not be too surprised.

Credits: Naver Star Cast

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Article: What on Earth Will Stop YG from Taking Over the K-Pop World in the Second Half?

WHAT ON EARTH WILL STOP YG FROM TAKING OVER THE K-POP WORLD IN THE SECOND HALF?

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[OSEN=손남원의 연예산책] This summer, YG is on the forefront. YG’s rookies as well as its major solo singers and groups are about to sweep the K-pop world. Gone are the days when artists spent as much time as possible to prepare for their debuts and comebacks, tantalizing their fans. YG has changed its strategy from focusing on a single artist in a single market to promoting a wide range of artists in every single market at once.

KANG SEUNG YOON was the first case in point this summer. He topped music charts with his debut song “IT RAINS” released last month. In a matter of a month, he is about to showcase a new title song “WILD AND YOUNG.” This clearly shows the rookie singer’s unparalleled enthusiasm. Of course, YG’s chief producer Yang Hyun Suk has been there to support his passion. Yang has supervised the production of the music video of “WILD AND YOUNG” following his previous involvement with PSY’s mega-hit songs, “GANGNAM STYLE” and “GENTLEMAN.”

2NE1 is next in the pipeline. Following CL’s remarkable debut as a solo, the four gorgeous artists of 2NE1 is about to stage an incredible performance. Their second title song “DO YOU LOVE ME” will be released on August 7th, most likely to wow the users of YouTube and other SNS all around the world.

On top of this, YG’s other leading artists will keep the party vibe rolling. Member of BIGBANG, who have become global artists as well as Hanryu (Korean Wave) stars, will make a comeback as a solo artist by the end of this year. SEUNGRI will be the first to stage a comeback. His second mini album will be unveiled in two and a half years after the release of his first solo album in 2011, and will contain a total of six songs including the title song “할 말 있어요.”

Yang Hyun Suk has implied on his blog that G-DRAGON and TAEYANG will mount their comebacks following that of SEUNGRI. According to a YG source, Yang is said to be working day and night with G-DRAGON and TAEYANG as well as SEUNGRI, preparing for their comebacks as always.

The list goes on. There are signs that the global pop phenomenon PSY is about to release a new song. YG has remained silent about the prospect so far, and usually that means “yes.”

If PSY really makes a comeback, it is likely that KANG SEUNG YOON, 2NE1, SEUNGRI, PSY, G-DRAGON, and TAEYANG might have to compete with each other as well as other artists during the latter half of this year. This is in fact completely alarming news to other entertainment companies. YG is already an unparalleled competitor in the music business, and its major artists’ comebacks scheduled for the second half of this year are quite overwhelming for its competitors.

The change in the strategy of YG was first spotted early this year. LEE HI staged her comeback quite shortly in only half a year after becoming a huge success in the latter half of last year. Moreover, YG has since led the market with PSY’s “GENTLEMAN” and CL’s solo debut smashing the music charts.

As YG makes its daring and aggressive move into the second half, the K-pop market is expected both to enjoy quantitative and qualitative improvements and to face a dog-eat-dog competition.

Credits: YG-Life

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News: YG Partners with Samsung Electronics to Launch its Official Channel on China’s Largest Video-Sharing Site Youku

YG PARTNERS WITH SAMSUNG ELECTRONICS TO LAUNCH ITS OFFICIAL CHANNEL ON CHINA’S LARGEST VIDEO-SHARING SITE YOUKU

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[아시아경제 최준용 기자] The co-founder of YG Entertainment YANG MIN-SUK embarks on the Chinese market penetration venture as he goes hand in hand with Samsung Electronics to launch an official channel on China’s largest video-sharing website, Youku.

On July 24 at 3 p.m., the co-founder of the entertainment agency met with Youku Toudou Inc.’s contents director Zhu Xiang Yang and China’s Samsung Electronics marketing director Park Jung-jun for a ceremony in agreement to launch ‘YG FAMILY CHANNEL’ on Youkou. This website is the largest video-hosting website in China. The ceremony was held at Conrad Hotel in Beijing.

The launch of ‘YG FAMILY CHANNEL’ is a pioneer co-project of YG and Samsung Electronics to begin marketing in the Chinese market. Samsung Electronics is the official sponsor of YG’s official channel, and such strategic Korean Wave marketing will strengthen promotions targeted at Chinese youngsters.

YANG MIN-SUK, who said his greetings in Chinese, commented, “For the last decade we had many opportunities in China but we also faced a number of challenges. Thus it gives me great pleasure that we are holding an agreement ceremony finally here with Samsung Electronics and Youku. We will spare no effort to utilize the YG official channel on Youku as a tool to provide individualistic, transparent and exceptional contents to fulfill our role as the cultural bridge between Korea, China and the rest of Asia.”

YANG called his Chinese fans péngyou, which means ‘friends’ in Chinese, and added, “YG is embarking on a journey in China. As YG penetrates the vast land and every beautiful corner of the country, we aim to meet with our Chinese péngyou here.”

YG intends to exclusively provide premium contents – not only the music videos of the agency’s artists including BIGBANG, PSY and 2NE1, but also the video clips of interviews, making of the films, and BIGBANG’s World Tour documentary.

YG’s official channel on Youku titled ‘YG FAMILY CHANNEL’ will be officially launched on July 24 at 7 p.m. (8 p.m. Korean time).

YG, planning to establish a branch in China, is to kick off the market penetration project with the launch of its official channel on Youku.

Credits: YG-Life

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Feature: 1st Look Celeb Choice – Kpop Airport Fashion (Dara at Number 5, Thunder at Number 1)

Kpop Stars Airport Fashion

Hallyu wave is steadily increasing nowadays, and in fact, more and more K-Pop acts’ visits to other countries is increasing as well. Who are the winners of airport fashion that reminds us of walking the runway?

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GIRLS ON TOP

Airport fashion featuring colorful girl group idols make headlines in the media everyday! When they go for foreign schedules, these girls pull out the stops and their primary weapons are their flawless legs and their inherent fashion sense that make hot summer sizzle with their cool fashion style. Airport fashion terminator 2NE1 Sandara Park’s choice? Just big bags and colorful sneakers! She completes her own fashion statement by pairing up her simple black-and-white look with a unique knapsack and lemon yellow sneakers. 

1 Yuri

2 Sooyeon

3 Taeyeon

4 Hyuna

5 Black beanie paired with black Chrome Hearts shirt and a backpack slung over one shoulder, Sandara Park completes her hip-hop fashion

BONUS:

49th_celebsPick_0021BOYS BE AMBITIOUS – Dara’s brother, MBLAQ’s Thunder at number 1!

Credits:

Source: 1st Look Korea

Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara

T/N: Non-relevant parts omitted.

 

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Feature: 2NE1′s “Falling In Love” is MTV Iggy’s Song of the Summer

 

2NE1′s “Falling In Love” is MTV Iggy’s Song of the Summer

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Bunji Garlin – “Differentology” and Tifa – “Champion Bubbler” fans put up a decent fight, but 2NE1 are MTV Iggy’s reigning queens once more! Former Best New Band in The World, 2NE1′s CL, Dara, Minzy, and Park Bom once again show off their fierce allure in recent hit, “Falling in Love,” MTV Iggy’s 2013 Song of the Summer.

The reggae-inspired hip-hop track is the perfect accompaniment for a summer beach party. It’s laid-back music video alternates between shots of the members lounging in the solid gold lap of luxury and flirty scenes with model-turned-actors Lee Soo Hyuk and Hong Jong Hyun.

 Credits: MTV Iggy

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Article: [Exclusive★Self-camera] Look Forward To 2NE1s Attempt At Eating Temptingly-Date-Revealing Abs

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[TV Report=Kim Ye-na] “I don’t know why I feel so giddy, I stand in front of you whose name I don’t even now, I feel the thrill, my heart beats like it’s going to burst, my lips feel dry, I feel the tingle from the very bottom of myself, I can’t even look at you because you shine so brightly, what should I do? If you feel the same way, say that you want to fall in love with 2NE1.”

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Starting from December 1st 2012, TV Report has issued [Exclusive★Self-Camera] weekly and they have caused a major stir every time. TV Report is exclusively providing unrevealed self-photos by the idol groups every week. It has real appeal as one can observe the highly elusive private lives of idol groups, the fun way.  

The thirty-fourth target is 2NE1. 2NE1, which has exuded unique atmosphere about them from heat to toe up until now, have come back as girls’ fallen head-over-heels in love. Sandara Park and Park Bom are busy working on their Double Park TV. CL has switched from her bad girl image to a sweet lovely image. Minzy, the youngest, who have matured up her looks in order to befit her age, 20 years old.

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2NE1 is cited by men as their ideal lady whereas the group is picked by women as their role model. The members have passionately pursued new things and ceaselessly took up challenges. Reaching 5th year since their debut, 2NE1 has said that they now want to participate more in variety shows and get engaged in a relationship. Dara, Bom, CL, and Minzy know how to approach in a friendly way and express oneself honestly. Let’s take a look at the photos of behind the scenes that they themselves selected.

“Hello, I’m cute and sweet Minzy, the youngest of 2NE1. From now on you’ll be able to taste a hint of 2NE1’s charm!”

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“Ms. Sandara Park challenging upon eating instant noodles the most tempting way! You are watching a major eater!”

“Gong Minji, turning twenty and revealing her abs. How about that? Are they easy on the eyes?”

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“Crazy Noh Hong-chul and baddest girl Chae-rin together. Simply put, it is the ultimate ‘Pink Collaboration’, haha.”

“Sandara attempting to look like an innocent teen wearing a wig. Her ‘V’ sign totally matches her look.”

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“Minzy, the 2NE1’s youngest, is meditating. Closing her eyes, hands on herr head and in concentration!”

“Ms. Bom Park is immersed in playing piano. Her beautiful white fingers are especially noteworthy.”

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Source: Naver

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News: Sandara Park Will Not Reveal Double Park PR Strategies

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[OSEN=Yim Yeong-jin] 2NE1 members Park Bom and Sandara Park, who have formed the Communications Team “Double Park” for their label YG Entertainment, are keeping their PR strategies secret.

Sandara Park made an appearance on SBS’s One Night TV Entertainment and made the listeners laugh by saying, “We have so many ideas for publicity. But I won’t tell in case someone else uses them first.”

Sandara Park and Park Bom, who recently formed the Communications Team “Double Park” through YG Entertainment’s official blog, showed how driven they were by saying on One Night TV Entertainment that they “weren’t just responsible for the PR of 2NE1 but also that of other artists.”

Park Bom was confident when she said, “I will give my everything for 2NE1.”

Source: Naver

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Article: 2NE1, Reggae in Rainy Season… What is Coming Up in Summer?

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 Weather is influencing the genre of the new songs that are being released. It is curious what 2NE1‘s next choice will be after the cute reggae in the early summer.

The rainy season this July was exceptionally long and that hindered summer dance songs from being released. YG Entertainment even made an agile judgement of changing Kang Seung Yoon’s pre-release song to ‘It Rains.’

2NE1 is planning on releasing summer songs in August. The heat is forecasted to arrive after the long rainy season and 2NE1 will release songs aiming for the hot weather. Seo Hyeon Seung director will be in charge of their music video and Sugawara Koharu who was in charge of the choreography of ‘Falling in Love’ will once again work with them.

It is said that the second song ’seems most 2NE1‘ in that 2NE1 is known for their intense charisma and exciting songs.

2NE1 has a plan of releasing new songs every month until October, so it is grabbing attention what genres they will be releasing according to each month’s weather.

Meanwhile, reggae style ‘Falling in Love’ received favorable comments saying that 2NE1 goes well with feminine cuteness. The song topped music charts and it ranked 1st in Mnet ‘M Countdown’ on 18th.

Source: Naver

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