News: Clio Officially Confirms Dara As Their New Brand Endorser – Transforms to Charismatic, Mature Young Woman

2NE1’s Sandara Park Replaces Lee Hyori As The Model For Cosmetics Brand, Clio

Following Lee Hyori, group 2NE1 member, Sandara Park, is confirmed to have been chosen as the new face of make-up brand, Clio.

On the 4th, a company representative from Clio said, “We decided that we needed a Hallyu model to facilitate our global expansion, and Sandara Park was chosen to be our model in order to enhance our professional brand image with her beauty and trendiness,” revealing the reason as to why she was chosen.

He added, “Sandara Park is perfect for being a professional make-up brand model because she adds her own charisma and confidence that gives charm and various colors through various appearances. Together with Sandara Park, we will be able to lead the market with trendy make-up once again,” he said.

“Sandara Park‘s promotional ads that shows her change from young girl image to a mature young woman image would be presented with beauty and charisma next month,” he added.

Sandara Park has recently finished the shooting for the trendy make-up and style for the Spring/Summer (S/S) season. Through this, she would be showing off a different concept, with a charm that she has not yet shown before; she has taken off the young girl concept and comes out as a beautiful, confident young woman radiating intense charisma. During the photoshoot, she gave off a fresh charm that captivated the eyes and attention of the staff and which promoted a light and happy atmosphere.

Sandara Park‘s Clio 2013 S/S new product launch would start off through magazine advertisements in March. She would also be doing activities to launch her as the official Clio model on the same month as well.

Credits:

Sources:  Nate 1, 2, 3, 4
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara