Photos: 120315 Dara, CL and Minzy Leaving Strong Heart Recording

Awwww, the girls are all waves and small heart sign things! Weee, adorable 2ne1 is adorable! ❤ Fan service FTW! ^^

More pics with Minzy and CL at the gallery below!

Credits:

Source: @OMG_SANDAR

Re-uploaded by: OhDara

News: YG, To Establish Branch Offices In United States And Hong Kong

YG, To Establish Branch Offices In United States And Hong Kong

The company responsible for hot sensations, Big Bang and 2NE1, YG Entertainment is starting on their world-wide advancement. On the 15th, it was revealed that YG is closer to launching their branch offices, and would be establishing “YG USA” a branch office for their artists’ US advancement, while “YG Hong Kong” would be for their Asian market advancement.

YG has been preparing for world-wide advancement since spring of last year, a YG official reported, and this spring, they are hard at work in their preparations for the establishment of their branch offices in the United States and Hong Kong, and has made this announcement in advance of their formal launching.

The YG branch offices in the US and Hong Kong would be working hand in hand with the domestic agency to help the company’s artists in their overseas expansions. Unlike the traditional way of hiring competent coordinators in the country where they will be advancing into, this way of advancement would allow the artists to work with their own domestic company’s branch offices’ staff.

Meanwhile, YG has been extensively using YouTube and social networking systems like Twitter, as marketing tools. Through this, their artists like Big Bang, have topped the charts in iTunes and other international music charts, even without any overseas activities and promotions. With a branch office like YG USA, their artists like idol groups, Big Bang and 2NE1, would be supported by full-time personnel and the necessary manpower, to bring their music into a more international market, and is expected to also make their fanbases increase in number.

Credits:

Source: Osen Via Nate

Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara

Article: Cosmetics Model Rival “Innisfree Yoona VS Etude House Sandara Park” Who Is The Winner?… Transformations According To Various Concepts, Outstanding “Sandara Park”

Cosmetics Model Rival “Innisfree Yoona VS Etude House Sandara Park” Who Is The Winner?… Transformations According To Various Concepts, Outstanding “Sandara Park”

15 seconds is too short a time for a product to make an impact in the minds of a consumer, thus leaving an impression is not an easy task. Selecting the best brand models is the key to achieving this, particularly for cosmetic brands. Establishing a model that is perfect for a brand is a great help in establishing a brand image.

SK II “Im Su Jeong,” Biotherm “Gong Hyo Jin,” Benefit “Eugene” are just a few of the many models that were chosen to represent domestic cosmetic brands. Their charms helped introduce various products and making an impact on sales.

Beauty companies put a lot in store in star image, like concentrating on building a brand image through marketing. Two rival roadshop brands’ image models, Etude House’s 2NE1 member “Sandara Park,” and Innisfree’s SNSD member “Yoona” are generating a great interest among consumers.

Producing Different Atmospheres According To Various Make-Up Products Endorsed, “Sandara Park”

Girl group 2NE1 member, Sandara Park‘s charisma during performances, and her fun and bubbly personality, was deemed to be a perfect match to Etude House’s image. In particular, Etude House‘s products endorsed by Sandara Park, is eliciting the most favorable responses from consumers aged 18-24, showing a success in their fun-filled campaigns.

A lot of consumers have already associated Etude House with their brand models who have cute and youthful imaged, but they determined that they are attracted to Sandara Park‘s bright, bubbly, and fun personality, which is unique among the other image models, who are also endorsing roadshop cosmetic brands.

In addition, products endorsed by the brand model, were all directly advertised through social network updates and cable television interviews, resulting to more popularity from consumers and online bloggers, making most products come up to different Best Item lists.

As Etude House’s main brand advertising model, Sandara Park, gets to show a fresh, youthful and feminine side, which she doesn’t show as a performer as she has a different on-stage persona. As a cosmetics brand endorser, she gets to feature a different charm and atmosphere that draws not only consumers, but the general public as well.

As an idol singer, Sandara Park shows off an explosive performance, added by her charisma with her fresh and unique looks, but through Etude House’s recently released line of skin care products, she shows off another side of her charms. Called the “Skin Malgem Gymnastics,” which had a music video-like production, Sandara Park with her clear skin and endorsing a product to achieve the effect, showed off an image that appealed greatly to consumers. In the CM, she teaches an easy-to-follow dance that is also useful in applying the product to one’s face. When the YouTube video was made available to the public, it received a lot of attention and an explosive reaction.

Yoona, Pure Image Suited For A Clean, Natural Concept

Girl group SNSD member, Yoona, was determined to be suited best to a pure, clean, and clear image, which is suitable to the line of products she endorses through Innisfree. But while Sandara Park’s make-up personality, with her fresh and young image, can endorse a variety of products with different concepts, consumers feel that Yoona is too limited as a brand model and endorses products that complement her pure image.

* T/N: Omitted non-related parts. Please let us avoid bashing in the comments. These statements were the sentiments of the original Korean writer, and does not reflect upon OhDara. We love Dara, but we also like and respect Yoona. ^^ *

Credits:

Source: Brand Biz

Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara