Original Title: “Nikon, Drops Difficult Thoughts Surrounding DSLR Cameras”
On March 8, 2011, Nikon Imaging Korea with YG Entertainment, joined hands in future marketing endeavors which was formally introduced at the Grand Hyatt Hotel, for a press conference. Nikon announced a comprehensive marketing strategy for 2011. For the convention, YG artists attracted attention with Big Bang, 2NE1, Se7en, and Yu In Na, who were all in attendance.
(A/N: Some stuff about this being their 5th year anniversary in Korea, and about their plan of endorsing DSLR cameras more strongly.)
To enhance their South Korea market, Nikon has teamed up with YG Entertainment for marketing activities, to enhance their brand image and to appeal to the younger generation. Accordingly, Big Bang, 2Ne1, Se7en, and other popular members of YG would be mobilized to bring in the bew Nikon brand image. This collaboration with an entire entertainment company, is a first in PR and marketing strategies in the country.
(A/N: More stuff about their company goals and how YG would be part of it. Enter “A shot a day” campaign.)
Nikon representatives introduced the “A Shot A Day” campaign. “A Shot A Day” campaign is Nikon’s 2011 core marketing strategy. It means that anyone with a D-SLR, can take photos that would embody the meaning of their lives (I honestly don’t understand this, but whatever floats their boat.)
Accordingly, YG family celebrities will be presented a Nikon Camera, to record their everyday life; this will compose their year-round campaign, which the company plans to deploy soon. For instance, YG artists who are part of the campaign, will use their Nikon Camera to make a photo diary as a way to present how their day goes on. Big Bang TOP for D7000, SeungRi for D3100, and 2NE1 Sandara Park for D300 will be the ones to use (I am not really clear on this part, and they didn’t elaborate on whether the three will be the only ones to have a photo diary or all of YG family.)
For 2011, Nikon would be having CFs, photoshoots, and other various online and offline marketing activities for the YG artists. Sources also revealed that YG artists recorded “Nikon Song,” for the campaign.
Credits:
Source: http://news.nate.com/view/20110309n18765
Translated by: knucklepink@WeLoveDara/ BlackjackBelle@OhDara
PLEASE DO NOT EDIT OR DELETE THE CREDIT LINES WHEN TAKING OUT.
A/N: Oh my gawd. The article was too freaking long. T_T *hugs self*
oh-dara.com 
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