OH MY GOD!!!

We finally now know what the “2NE1 LOVES” Teasers are all about. Its 2NE1’s collaboration with Luxury Department Store SHINSEGAE which literally means “NEW WORLD”. 

2NE1 = NEW WORLD (SHINSEGAE) SOPHISTICATION

Shinsegae (Korean: 신세계, KRX: 004170) is a South Koreandepartment storefranchise, along with several other businesses, headquartering in Seoul, South Korea. The name of Shinsegae literally means “New World” in Korean. Its flagship store in Centum City, Busan, is the world’s largest department store, surpassing the Macy’s department store in New York City in 2009. Shinsegae is one of the “big three” department stores in the city (the other two are Lotte and Hyundai) and it’s a dazzling emporium that sells all manner of merchandise. The Main Store represents the tradition of SHINSEGAE Department store. It is a luxurious premium shopping venue where customers can enjoy both shopping and cultural events at such places as the premium multi-brand shops, the Trinity Garden and the Art Gallery.

The “2NE1 Loves Shinsegae” Campaign will be from May 29 to June 27. Its about Shinsegae embarking into a “New World” (Shinsegae) – a transformation into a young and dynamic fashion department store. The “2NE1 Loves Shinsegae” Campaign will include Advertising, Photo Exhibition, and more showcasing A CLOTHING COLLABORATION WITH LUXURY BRAND CHROME HEARTS.  Yes guys! Chrome Hearts will release clothes conceptualized and designed by 2ne1!

Source: NSPA