News: YG Family for Nikon Cameras

Original Title: “Nikon, Drops Difficult Thoughts Surrounding DSLR Cameras”

On March 8, 2011, Nikon Imaging Korea with YG Entertainment, joined hands in future marketing endeavors which was formally introduced at the Grand Hyatt Hotel, for a press conference. Nikon announced a comprehensive marketing strategy for 2011. For the convention, YG artists attracted attention with Big Bang, 2NE1, Se7en, and Yu In Na, who were all in attendance.

(A/N: Some stuff about this being their 5th year anniversary in Korea, and about their plan of endorsing DSLR cameras more strongly.)

To enhance their South Korea market, Nikon has teamed up with YG Entertainment for marketing activities, to enhance their brand image and to appeal to the younger generation. Accordingly, Big Bang, 2Ne1, Se7en, and other popular members of YG would be mobilized to bring in the bew Nikon brand image. This collaboration with an entire entertainment company, is a first in PR and marketing strategies in the country.

(A/N: More stuff about their company goals and how YG would be part of it. Enter “A shot a day” campaign.)

Nikon representatives introduced the “A Shot A Day” campaign. “A Shot A Day” campaign is Nikon’s 2011 core marketing strategy. It means that anyone with a D-SLR, can take photos that would embody the meaning of their lives (I honestly don’t understand this, but whatever floats their boat.)

Accordingly, YG family celebrities will be presented a Nikon Camera, to record their everyday life; this will compose their year-round campaign, which the company plans to deploy soon. For instance, YG artists who are part of the campaign, will use their Nikon Camera to make a photo diary as a way to present how their day goes on. Big Bang TOP for D7000, SeungRi for D3100, and 2NE1 Sandara Park for D300 will be the ones to use (I am not really clear on this part, and they didn’t elaborate on whether the three will be the only ones to have a photo diary or all of YG family.)

For 2011, Nikon would be having CFs, photoshoots, and other various online and offline marketing activities for the YG artists. Sources also revealed that YG artists recorded “Nikon Song,” for the campaign.

Credits:

Source: http://news.nate.com/view/20110309n18765

Translated by: knucklepink@WeLoveDara/ BlackjackBelle@OhDara

PLEASE DO NOT EDIT OR DELETE THE CREDIT LINES WHEN TAKING OUT.

A/N: Oh my gawd. The article was too freaking long. T_T *hugs self*

News:[Trans] Etude’s New Pearl Shining Mineral BB Cream All Day Strong Launched With Model, Sandara Park!

{A/N Added Dara’s name to the title since it was a bit…er…short. LOL!}

These days, natural, light skin is the trend, and beauty experts are promoting BB cream make-up based products to ensure this.

This is why Etude House’s Pearl Shining Mineral BB Cream has been highly upgraded to this year 2011’s newly launched, Pearl Shining MIneral BB Cream All Day Strong.

The “Pearl Shining Mineral BB Cream All Day Strong” ensures sun protection, whitening, and wrinkle-free skin effects, making it an effective 3-in-1 product. This BB Cream would lighten the skin evenly, eliminating dark blemishes, and ensuring that one’s skin is crystal clear.

The finest beauty cosmetic ingredients, including pearl extracts, ensure that the skin is smooth and moist, without imperfections, and yet shining with a natural glow.

Products promote less oily skin after application, but after some hours, the effects of the make-up start disappearning. This new product promotes a mineral coating pigment, the Breathing Powder Tech, which has been upgraded so thatthe effects does not lesen nor diminish over time, maintaining a clear and healthy skin tone all day long.

The covering powder would also protect the skin’s pores, where its petal-shaped dust powder (A/N: I don’t understand this so please don’t ask me to elaborate. Make-up stuff. Argh! Gibberish. T_T) would evenly scatter light onto the skin, blotting out any irregularities.

(A/N: Skipped redundant parts that showered lavish praise on the BB cream. We get it! Come on everyone, buy the BB Cream to make Etude and Dara happy. LMAO!)

Meanwhile, new Etude model, Sandara Park, is the model for this new BB Cream product, and her clear, bright skin like a pearl, is perfectly flaunted in the CF where she shows off her flawless skin.

In the CF, Sandara Park applies BB Cream in the morning, showing off a bright, clean effect, then she goes on the bus to go to the library, and then rides a bike towards her friend’s birthday party, all the while, still showing, bright, clear skin, as the effect of the product’s All Day Strong power. More information and footage of the CF would be shown on March 4. At the same date, Etude House would be making the BB Cream 3 available through their online shopping site.

Credits:

Source: http://news.nate.com/view/20110303n11512
Translated by: knucklepink@WeLoveDara/BlackjackBelle@OhDara

(A/N: OMG. Make-up talk. None but my deep love for Dara could ever force me to translate anything related to make-up. >.< Someone give me the BB Cream please? Hahaha!)

News: 2NE1 to perform on “Music Station” next week

Via tokyohive:

South Korean girl group 2NE1 will make their official Japanese debut by releasing their first Japanese album “2NE1” on March 16th, but today TV Asahi announced that they’re already schedule to perform on their long-running music program “Music Station” on March 11th.

This will make them the first foreign artist in Japan that will receive the honor to perform on Music Station prior to their actual Japanese debut.

The four members of 2NE1 – CL, MINZY, DARA and BOM – will arrive in Japan on March 9th and two days later they will perform for the first time on Music Station. Since 2NE1 is known for their wonderful music, performances and individual styles, their Japanese fans can’t wait for them to perform on the show.

Leader CL is enthusiastic about their Japanese debut, “We want to appeal to everyone in Japan with our individuality as a group and with our different characters.”

Source: Sanspo

Credit: ALLKPOP

Photo: 2NE1 Avex [thanks to pinkyasumi]

***

Music Station airs at 8pm kst [thanks to pinkyasumi]

News: Sandara Park, Crazy Glasses And Plump Lips, “Cute!”

2ne1‘s Sandara Park does it again as she invokes laughter for her photo, edited with huge eyeglasses and plump lips, attracting attention.

On her me2day, Sandara Park updated with, “While we were shooting yesterday, I got bored during waiting time, so I played and decorated photos a lot~! Ke ke From now on, I would take photos that are better than phone photos, because with this kind of proper camera, I have a good feeling that I would have fun while snapping pictures, shoong, shoong~!!! ^.^ Just wait, Gong photographer ~ Ssan photographer will catch up~ Ke ke ke Mera-ya~ Mera-ya~!” posting up a picture with her fun update.

In the photo, it showed Sandara’s crazy, rotating eye glasses, with her mouth covered with big, red-colored red lips.

Netizens who saw the picture said, “Dara-unnie is really so cute!” “Those lips look so sexy!” “Dara-unnie is such a dork!” showing much interest.

Credits:

Source: http://news.nate.com/view/20110227n01697
Translated by: knucklepink@WeLoveDara/ BlackjackBelle@OhDara

Please do not remove or edit credits when taking out. Thanks! ^^