News/Photos: 2NE1, Intel Collaborate To Make “Ultrabook Song”

2NE1, Intel Collaborate To Make “Ultrabook Song”

Intel Korea has collaborated with idol group, 2NE1, and YG Entertainment’s top producer, Teddy, for the project called “Make Thumb Noise.”

“Make Thumb Noise,” is a project made accessible through Intel Korea’s Facebook Page. There would also be an Ultrabook song, in collaboration with 2NE1 and Intel. The song will be produced by YG Entertainment’s Teddy, and will be sung by popular idol pop group, 2NE1, once it is finished.

The Ultrabook Song would be produced so that music fans can directly be involved in the process of its production by visiting and participating in the events set up in Intel Korea’s Facebook page. Fans have already started to gain interest. In addition, photos and videos of the behind the scenes process can be seen through Intel Korea’s Facebook.

Every week, 2-3 short sound/music clips would be released through Intel Korea’s Facebook, fans would vote as to which one they prefer, and then based on the chosen clip, producer Teddy would start working on the next phase (TBH this sounds like a lot of work for Teddy, but he’s awesome like that, so yeah). This production process would go on for for weeks, with a poll running every week for each batch of sound/music clips that would be released, and each phase would be revealed through Intel Korea’s Facebook.

The “Make Thumb Noise” project would be starting on May 10th, the fan poll would finish on the date of the release of the Ultrabook song on June 5th. The project would be both in English and Korean, making it more accessible for fans all over the world who have access to Facebook.

Intel Korea president, Lee Hee-Sung said, “Idol group ‘2NE1‘ perfectly represents Ultrabook, as they are very stylish and completely unique singers, Teddy is one of the country’s top producers, and we believe that he will be able to do remarkably in making “Make Thumb Noise” project a success. The project is for everyone who is interested in IT, music, and culture, and we aim to make all the users participate and communicate through the project,” he said.

YG Entertainment producer, Teddy, and 2NE1’s leader CL, said, “Intel Korea has made “Make Thumb Noise” project so that music fans all over the world can participate in the process of making music, which is really interesting,” they said, “We will do our best to show a more mature style of music in the process as well. It should be a very exciting project,” they said, showing a high level of expectations.

From left to right: Park Bom, Gong Minzy, Intel Korea Director Ji Yong Ho, Intel APAC Marketing Director Makiko Eda, and YG Entertainment Director Choi Seung Chun, CL, and Sandara Park

Credits:

Source: Sports Chosun and News Herald and GameCa

Re-uploaded and translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara