PIA Magazine Translations Part 2: 2NE1’s History And Evolution
2NE1 History
~ A world-class girl group is born~
A girl group that is being widely supported by the young generation, 2NE1. Their stunning presence and excellent musicality has attracted attention. Let’s take a look back at CL, Bom, Dara, and Minzy, and how they have come together to spread the appeal of 2NE1.
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2NE1 NEW EVOLUTION
2NE1 Evolution
The number 21 and New Evolution blends together to form “New Evolution Of The 21st Century,” which is the meaning of “2NE1.” And these 4 ladies surely don’t shy away from what their names bear, and have every intention of showing off a beautiful evolution.
STYLE
CL is tough, yet remains feminine.
Bom is like her voice, soft and cute.
Dara is fresh and natural, while retaining a boyish style.
Minzy is both innocent and professional, that shows two different sides of her.
4 people with very unique personalities have a style that screams “being your own self.” 2NE1 is composed of four people with rich personalities that have come together. And they have formed a unique bond that brought out their own charm and uniqueness, and thus, 2NE1 is born.
FASHION
For 2NE1, fashion is just as important as music.
They have been sporting a unique blend of the present street culture fashion while pursuing the state-of-the-art cutting edge fashion that mixes into something unique, intense, and cute.
In South Korea, they are already treated as fashion icons.
Even fashion designer, Jeremy Scott, who has worked as a designer for top artists such as Madonna and Bjork, has acknowledged 2NE1’s great fashion style.
Their original and unique fashion that they wear always becomes hot topic.
PERFORMANCE
Far from just doing dance music, and the most important thing is that their music can have their own dance expression.
Their choreography doesn’t merely rely on rhythm and sound, but also according the meaning and flow of the lyrics, leaving a strong impression. 2NE1 does not do full choreographies, but emphasizes on full improvisation, giving their performances a “raw” feeling that is both dynamic and fun. They don’t perform based on a fixed and strict format, and instead, enjoys the music to the fullest.
That in addition to their unique fashion, ensure that the 4 members give off explosive performances every time.
REAL
They might be seen as a cool girl group, but they insist that they are normal women.
They are a cool girl group, but it’s their usual features that are amazing.
Through a “2NE1 24-hour show” format that monitors that members through cameras installed throughout their dorms and office building, they show that they are four very “normal” kids. In fact, “2NE1 TV” the program series that showed their natural side, has become so popular that they have already produced the third season. It showed that the four members’ warm personalities and incredible bond, even showing their no make-up bare faces, making their popularity even higher. The four members prove that their natural personalities can be just as attractive as their fierce personalities on-stage.
RECORD
They are already called as South Korea’s “Ultimate Girl Group,” but it’s not just because of their unique style that is.
2NE1’s record can easily prove that their music is powerful and that they are not only known for their style.
Ever since their Korean debut in 2009, they have already garnered more than 30 awards from different Asian award-giving bodies!
Their Japan debut album, “NOLZA” even ranked #1 in the Oricon weekly album charts, a new record.
YGEX YG FAMILY
Coming from legendary Korean hip-hop group, Seo Taeji and Boys, YG Entertainment President, Yang Hyun-Suk, is now the CEO and founder of YGE.
They are a company known for putting a high importance on musical talent and skills of their individual talents and artists.
JINUSEAN, 1TYM, GUMMY, SE7EN, and BIG BANG are some of 2NE1’s predecessors, and this is a family who is known for their “good music” and tightly-knit bond. Their YG FAMILY concerts are a must-see.
Diplo, Dr. Dre, Black Eyed Peas’ Will.I.Am.. They are just some of the people in the music business who are interested in 2NE1. Even with their normal wear, they are girls who are extraodinary. They have their nails designed well, but wear sneakers most of the time and aren’t afraid to rough it up. They are also thoroughly feminine, and can totally sell their natural and feminine ways without pretense. Although they don’t mimic anyone, their fashion style is something that people want to copy from, their songs and dances have become favorites. But their advice is to wear your own style, own your own personality and wear what you want. But if you truly want to copy from them and are comfortable in their fashion, then it is also fortunate. These are people who are aware of their surroundings, but who are also aware of their own tastes and own preferences, and because of that, they have evolved into something unique and admirable. These 4 people’s cheerfulness and bond is also their primary weapon, as they continue to grow together. Like the word “evolution” that they bear in their name, these 4 people would totally bring out something new every time that is worth looking forward to.
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Just the second part. I think the reporter’s interview and profiles are up next. XD
Credits:
Scans: BlackjackNao@OhDara
Jap-Kor Trans: BlackjackNao@OhDara
Kor-Eng Trans: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara
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