Credit: As Tagged
Photo: A Photo of Dara from Japan Official Fanclub
November 19, 2011
You might think Jersey Shore, Teen Mom and their siblings are the future of the “Music TV” Network. Often times we wonder where music videos fit into the MTV picture in a world of YouTube, Vevo and more. You’ll definitely see the top pop-sensations each year at the VMAs, but when you truly think about where the top innovations in the music world are coming from — you don’t always think MTV.
Take an extremely passionate, 16-year MTV employee, whose love for MTV, David Bowie and American culture brought him from India and Dubai to the Big Apple years ago, and you have MTV Iggy, the new global music brand and incubator MTV has cultivated under the leadership of now-35-year-old Nusrat Durrani, SVP and GM of MTV World.
The social media impact Iggy’s had since the launch on September 26 has been quite good: Facebook updates have garnered over 4.5 million post views; Facebook fan interactions and feedback have more than doubled, with an increase of over 136%; MTV Iggy’s Facebook and Twitter accounts have doubled and tripled in fans, with 114% and 235% increases, respectively; the social media platforms have a truly global following with top Facebook fan countries being from: USA, Mexico, India, Venezuela and Pakistan.
Described as a “multi-platform music brand connecting America with global artists and pop culture phenomena,” MTV Iggy recently announced that it crowd Korean pop sensation 2NE1 as The Best New Band in the World 2011 after a six-week “social media-intensive” search.
We talked to Nusrat Durrani about the new MTV brand and its social media-driven approach.
Photos: 2NE1 Meets Some Angels
November 18, 2011
These photos are just so beautiful! Its rare that we get to see 2NE1 in this kind of setting and it truly warms the heart when we see them like this. I’m a little sad that we don’t get to see any frontal shot of Dara but to be honest, we don’t need a photo of her to know that she is Angel personified inside and out! ^_^
Credit: 4portrait
The girls are just so cute and adorable! ^_^ I wish they would do more of Ontama! Their personalities totally shine through! I love CL petting Dara and Dara and Bom going crazy when the topless guy came out! So cute! ^_^ More more more!
Credit: happyrichlifebbxxx@YouTube
I love the shots in this magazine! The girls look like they are all having so much fun! ^_^ As always, Dara’s smile is so radiant!
I know that this video is basically a Shinee video but Dara is the Global Endorser of Etude House and she appears in the first few seconds of the video! ^_^ Kekeke! That’s enough for me to post it here! Who else is hoping and praying hard for a Dara + Shinee Collaboration for Etude? *screams* “MEEEEEEEEEEEEEEEEEEEEE!”
Credit: etudeblog@YouTube
Credit: MNET@YouTube
Hello guys! We are very very very sorry for the delay but here are the winners to OhDara and WeLoveDara’s Dara Birthday Project Contest! ^_^ Better late than never right?
Congratulations to:
Jomi25
Sami
kathy
If you are one of the winners, please leave a comment down below together with your e-mail address! ^_^ We will confirm it with the e-mail address of your contest entry! Thank you and congratulations!
Written by oh dara!
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