THE POWER OF SANDARA PARK! ^_^
Makeup brand CLIO’s new mascara, ‘Salon de Cara’ sells out all its initial stock of 130,000 within 3 weeks!
The sold out mascara is made specifically for Korean women with short and thin eyelashes with an innovative concept of, ‘Eyelash Curler-cara,’ ‘Hand-cara,’ and ‘Roll Brush-cara.’ These fun names brought attention to the products before they were even released. From the beginning of August, when the items were launched, within just three weeks, the products were sold out online and in stores with Sandara Park as the brand’s main model.
Analyzing the pattern of the time the makeup products were sold, the company found that the mascara was selling the most right before summer vacations started. Mascara’s most important quality is being waterproof and as this line is waterproof, it can be said that this item has become one of the must-have-items for vacation makeup.
Not only that but this mascara solves the problem every girl has with their eyelashes. With fun names like ‘Full Volume,’ ‘C-Curl Volume,’ and ‘Extension Volume,’ each name represents the type of mascara it is. These memorable names help with the sales because it remains in the consumer’s mind when shopping at beauty stores.
Meanwhile, the company hopes to see a new record this fall season for the ‘Salon de Cara.’
Credit: BNT News