Idols VS Actresses, Who Are The Best Cosmetics Models?

According to recent studies, the cosmetics industry has seen an increase of buyers in their teens, so in order to go into that particular market, idols are hired as CF models to give a more approachable vibe. Many of these cosmetic brand companies that employ these kinds of models have low to mid-priced products that are suitable and affordable for that age group. On the other hand, the “30-40” generation that goes for good skin care products, employ actresses who are in their 30s as their models. [Daily Sports Seoul] Lists down the celebrities from lively, perky idols to mature, graceful actresses that have the most unforgettable skin that are active as brand models for cosmetics.

Group 2NE1 member, Sandara Park has been recently selected as the new model for cosmetic brand Clio. A Clio representative said, “Sandara Park has the looks and the charisma that allows her to be able to show off a different range of colors, and then infuse her own charms into each different look,” the official continued, “Sandara Park really suits being a cosmetics model,” he reveals after stating their reason why they chose her as their model. For this cosmetic brand, Sandara Park was able to show different sides of her according in the pictorial depicting various concepts, shedding off her cute girl concept and going for a more mature woman’s feel.

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Other idols that were mentioned are: f(x) Krystal for Etude House, SNSD Yoona for Innisfree, After School’s Izzy for Japan make-up brand, “Kiss Me.”

Actresses mentioned: Kim Hee Ae, Im Soo Jeong, Go Hyun Jung, Kim Hye Soo

Credits:

Source: Sports Seoul via Nate

Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara