Article: YG Yang Hyun-suk, “New Promotion Double Park TV Would It Be A Success?”

YG Yang Hyun-suk, “New Promotion Double Park TV Would It Be A Success?”

[OSEN=Lim Young Jin] YG Entertainment which is famous for its unique promotion strategy has appointed 2NE1’s Dara and Bom as its promotion team. How and what they will do is now at the center of the attention.

On 11th, YG has released the trailer for ‘Double Park TV’ on its official blog and gained a lot of attention. The name ‘Double Park’ was chosen based on the fact that Dara and Bom have the same surname. From now on, Dara and Bom are expected to be active in trying different things to get closer to the fans such as sharing daily lives and so on. Member’s SNS will also be utilized.

Regarding the issue, YG Entertainment told OSEN on 13^th, “We are discussing what ‘Double Park TV’ should be doing in the future. Since this is a tool to facilitate the direct communication with the fans, ‘Double Park TV’ will play an active role.”

In the trailer video, Dara and Bom dressed up as promotion team members. Unlike the charismatic image they create on stages, they exude comic and clumsy images.

Currently they are communicating with the fans in real time through YG official blog, 2NE1 official Line and Naver TV CAST. Dara and Bom has been active in playing the role of the promotion team by reporting how it is at Mnet ‘M Countdown’ prerecording and responding to fans’ requests.

Meanwhile, 2NE1 has made a comeback in a year with the new song ‘Falling in Love’. 2NE1 is planning the comeback stage on 13^th in MBC ‘Music Core’ and on 14^th in SBS ‘The Music Trend.

Credits: Naver Star Cast