Dara and Thunder’s WeGeneration Fundraising campaign for the Philippines, which was recently devastated by the Super Typhoon Haiyan (Philippines local name “Yolanda”). We all know that the Park family once called the Philippines “home.” And I am happy and touched that they have the country in mind and are doing this campaign for all the Filipinos affected. T_T
The fundraising period is from November 12 – December 24. I think Park Siblings want to be able to give their gift to the Filipinos before the New Year or around that time. They’re aiming for 5,000,000 (around $4,600) for the fundraising campaign.
WEGENERATION is unique among the social fundraising platforms because a big part of their fundraising is the involvement of celebrities and that donors have a chance to meet/greet the celebrity sponsoring a campaign. The celebrities that sponsor a campaign takes an active part in promoting it and also in giving to the campaign itself. YG Family’s Sean is part of WEGENERATION (for a children’s hospital) and he’s sponsoring a dinner party after the end of his fundraising. Other examples are Lee So-Eun having dinner with a donor and Clara (for breast cancer patients) having a yacht dinner with a donor as well. Idol group Block B sponsored a campaign for a high school student named Ji Hye (for her studies) and will give autographed albums.
Dara and Thunder are going to pick 10 donors (5 each), selected in random, and will be giving them special items after the end of the fundraising campaign. In the words of WEGENERATION, “Celebrities are important and influential voices in society.” The fact that Sean is also part of WEGENERATION, might have also influenced Dara to pick this one up too… ^^ I am sure that she did her research before she decided with WeGeneration. And I think it’s a great incentive (not that you need one in order to donate, but still it IS a good incentive in whichever way we think about it) that fans and donors can meet the celebrity sponsors, and it’s a great way for them to show their appreciation for joining in on their respective fundraising campaign as well. ^^
I think that this is a really great move for them. WeGen knows the power of celebrities and harnessed that into a movement with a cause.
As of now, we don’t know if people outside Korea can donate. People have been asking if they can donate, but they aren’t in Korea. T_T However, maybe we can donate for the Philippines’ typhoon victims through the Park siblings’ WeGeneration campaign via OhMyGoddess. We will be discussing this, and will update as soon as we can. Is anyone interested in donating?
Check out more after the cut!