Someone asked Lee Hyosup in his facebook account if Dara was still Etude’s endorser. To be honest, he didn’t answer the question directly. He just said that Dara will forever be Etude’s muse! However, I love how much he adores her. He even went out to say that she was better than Song Hye Kyo which is truly saying a lot!
Source: Lee Hyosup Facebook Account
oh-dara.com 
Comments on: "Information: Lee Hyosup Answers Everyone’s Burning Question – “Is Dara still Etude’s Endorser?”" (30)
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Dara really is the reasone why everybody buy at etude, seriously?? I’m disappointed that her contract are already expired UGH she’s the reason why etude became popular to teenager and adults, when dara still endorsed at etude, I see many people come out at store here at philippines but then the model has change it became fewer of them……. Tsk tsk good luck to etude, they let it free their LUCK.
Song Hye-Kyo and Sandara Park are the best endorsers of Etude… I just hope they’ll collaborate each other on Etude’s commercial. Even if Dara will not have any commercials in Etude because of a contract, I know someday she will be on Etude again and sign another contract. She deserves to be an endorser of Etude. She is The Bomb:D
same for me. i’m only buying because of Dara-unnie. well goodbye and good luck Etude.
Its true~!
but if song hegyo will ever to found this, she will be dissapointed. You know comparing.. so yeah. XD
It’s about time etude gets a new endorser for the product it means it have to surpass the legacy that dara did for the success of the product..let’s wait & see..furthermore looking forward for Dara to endorse a high end product such as estee lauder,l’oreal, channel,maybelline or MAC cosmetics because this will give her international acknowledgement.
this is his nice way of saying NO.
Me too.i won’t buy any of their products..bwahahaha
guys, i will understand etude if there will be a new model.. DARA worked for them for almost 3 years.. so its fine with me ๐ and she did great in endorsement ๐
you’re right shari…..but it would be better if she stays at etude eventhough they have new model……….sorry 4 my bad english
In every new beginning, there is always an ending. But in every ending, there will be a new door open for a new beginning to start…
I don’t know why, but I’m not sad or happy given the fact whether if Dara is still or not an Etude endorser. Sure, Dara has helped Etude to have an increase in sales, popularity and recognition tremendously but let us not forget the help Etude has given Dara: to act again. That is Dara’s ultimate wish, to show new sides and by acting, she has done that.
I guess this situation is a win-win for both them. So let us all just be happy.
Happy New Year y’all!!
I agree completely.
Dara will be close to 30 so she cant be an Etude endorser forever. they are mainly targeted to teens and young ladies.
I hope she gets a new cosmetic or skincare endorsement.
Sad if they replaced her. I think it was coz of dara that the brand became international (?). And I think the previous endorsers usually last 1-3 years anyway so…
Still kinda sad, but sorry to say I won’t be buying from รฉtude anymore. I only bought their stuff coz of Dara tbh
same here I only bought products from Etude because of Dara. I’ll stop buying Etude from now on.
Dara and Etude have a very close connection. Come one, even Jjangmae is in the CF’s. I don’t think they’re going to let of of Dara that easily.
I’m planning to buy BB cream again, but if Dara is no longer an endorser, well goodbye etude..
happy that she no longer ETUDE’s endorser so she can endorse international cometics…international exposure for Dara’s Beauty…
From the bottom of my broken heart…goodluck Etude. Aren’t those 2 new endorsers have attitude problem rumors before??? Spiffy goodluck ๐ hahahahaa
With Lee Hyosup’s statement, it just goes to show how good Dara really is to people she working with. I love Lee Hyosup for his statement.
So sad about this news but we can’t expect Dara to be Etude’s model forever. I hope Dara will be a model for a high-end cosmetics brand soon. I think she already got the teens market so a high-end one is definitely next for her.
I’ve been reading an article about this news , I can’t believe that Etude really replace Dara . f(x) Sulli & Krystal will be the new endorser for Etude ๐ฆ So angry & disappointing !!! Hope Dara can get a new cosmetic endorsement ^^ #byeetude
Better than Song Hye Kyo! Wow! That’s really something. Dara is the only reason why I buy Etude products. Oh well, it was nice that Dara worked with Etude coz their commercials are really impressive. Lee Hyosup is also really nice to our Dara. I’ll miss seeing them together. If ever the contract already concluded, I hope 2NE1 is going to endorse a global brand. Perhaps Maybeline? or Loreal? ;D
when he said she was the best or better than shk, i remember how they made her run/act bare-legged outside in freezing temp or very cold weather TWICE! both cf’s i think were done in january 2011 & 2012.
If it was a YES, he could have easily said so. Apparently not.
In short…Not Anymore? But it’s good that Dara has a friend in him and Dara is highly regarded by those she has worked with. Hope she gets a new cosmetic CF that now caters more to an older age group.^^
Dara is the only model why and how Etude became a number 1 cosmetic brand in the Philippines, not to mention its a new & foreign brand!
thats true.
TBH I’m not optimistic that Dara will continue to be Etude’s endorser. But I do agree that she is one of the, if not THE best, model for the brand. Because of D, the brand gained popularity not only in Korea but internationally as well. I’ll try not to be bitter and wish Etude good luck.
yeah ur correct too . gudluck to etude..
That is very sweet and what a huge honor for Dara to be regarded that way. Dara and Etude are a great team up.