2NE1, Invited As Co-Speakers In Cannes Advertising Festival
[Cheil Communications, to hold seminar on international marketing in Cannes Festival… 2NE1 to participate as co-speakers]
Cheil Communications along with group 2NE1 would be talking about the Korean wave during the Cannes International Advertising Festival.
Cheil Communications will be holding a seminar at the Cannes Inernational Advertising Festival for its fifth consecutive year.
This year, they will be having the topic “Korean Wave Through Digital Wave,” talking about the digital advertising global content strategy of K-Pop. Cheil Communications vice-president, and also South-East Asia regional president, Seong Jong Kim, was announced to be the speaker during the said event.
Particularly, during this seminar, 2NE1 will be the co-speakers. They along with Cheil Communications talking about global advertising and the reasons why K-POP has been gaining international attention.
2NE1, with their unique and distinctive music and fashion, are one of the leaders of the Hallyu Wave, also, their agency, YG Entertainment, are one of the agencies that are actively marketing the Hallyu wave through digital means, this was the high point of being the reason why they were chosen as one of the seminar’s speakers.
Terry Savage, the current chairman of this year’s festival, and one of the officers in the Cannes International Advertising Festival, said that “Every year, many people take an interest in Cheil Communications’ seminar, which focuses mainly on digital advertising, she continued, “This year, they will be talking about the recent boom in interest about the digital Hallyu content marketing.”
Credits:
Source: Nate
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara
2NE1’s “SPEAKERS” profile on Cannes’ Page!
OMG OMG OMG! I am so excited for the girls! This is a big honor to be invited as one of the SPEAKERS in CANNES (freaking CANNES!)! I am also so excited for the French Blackjacks! Represent you guys! ^^ Loud and proud! ^^
Check out the official statement in Cannes Lions Website about the event after the cut!
CHEIL WORLDWIDE: KOREAN WAVE THROUGH DIGITAL WAVE
- Location: Seminar Theatre
- Date: Monday 18 June
- Time: 15:30 – 16:15
How well do you know K-pop? K-pop (Korean pop) is at the forefront of Korean wave, the global spread of Korean culture.
K-pop is not just a music genre from a far-away country in Asia, but a new potential for global digital contents marketing. Do you want to win the world with digital boom? Then you should look into K-pop more seriously.
In 2011, K-pop put viewership figures at as many as 2.5 billion. It has been featured in global media, including Le Monde and Bloomberg, which praised the phenomenon for taking the world by storm without massive advertising. Hundreds of fans flash mobbed outside the Louvre, calling for an additional k-pop concert in Paris last year.
K-pop fandom is neither attributed to huge marketing spend nor to the interest in Korean culture. It was basically fueled by the power of contents, which gained sympathy from the world’s teenagers. But the single most decisive factor is the digital environment, which enables an explosive and self-generating wealth of contents. This in turn helped spread K-pop storm globally.
Cheil Worldwide had covered digital related-topics at Cannes Lions over the past four years. This year it has teamed up with 2NE1, a K-pop group enjoying a journey as a global star. They explore the current phenomenon and discuss the global contents strategy, which is the mixture of digital, social and cultural. SJ Kimm, Cheil’s expert in the K-pop craze, and 2NE1, the trend-setting artist, provide a pleasant and in-depth look at the K-pop fever.
Source: Cannes Lions
oh-dara.com 
Comments on: "News: 2NE1, Invited As Co-Speakers In Cannes Advertising Festival In France" (13)
Good luck 2NE1!!!! This is such a big opportunity for them. You know! ^_^
Hwaiting to the girls! 🙂
Wow! wow! Way to gooo!! It Cannes baby! Go 2ne! Go French blackjacks!
OMG!!!!CANNES?!!!! Sweetie Dee Hwaiting!!!!2NE1 Hwaiting!!!!
Next= Grammy Awards!!!^^
WOW .. Goodluck girls… I’ll support u 🙂
WOW WO WOW!!..can’t wait for the fancam.
“It’s our first time going in front of people, not as a singer, but as a speaker. We will do our best to make sure we promote K-Pop’s appeal to all the people from around the world. Next time we’d like to go on stage not as a speaker but as a singer,” 2NE1 said.
So proud and uber excited to see them in CANNES!!! tha’s pretty amazing!:))
The company name is “Cheil Worldwide”, not “Cheil Communications” by the way…
this is big…….good for them…hope we could hear dara speak english….
[…] in interest about the digital Hallyu content marketing.“Credits:Source: NateTranslated by: BlackjackBelle@OhDara/ […]
[…] in interest about the digital Hallyu content marketing.“Credits:Source: NateTranslated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara More Kpop News […]
Wow goodluck. It’s Cannes baby…. that’s a biggie
Sweeeet! 🙂 2NE1 Global Domination!
WOW!!! GOODLUCK GIRLS, so excited for the French Blackjacks,,,,PLZ SHOW TO OUR GIRLS UR LOVE AND SUPPORT 🙂 FIGHTING 2NE1 🙂 DARA SHOW UR PR SKILLS 🙂