YG Yang Hyun Suk, ‘This Is Only The Beginning For 2NE1’

YG Entertainment‘s lead producer Yang Hyun Suk made a meaningful statement regarding 2NE1, saying that it’s just the beginning for the girl group.

Up till now, 2NE1 has released multiple hit songs, and is widely recognized as a leading girl group not just in YG Entertainment, but everywhere worldwide. What led Yang Hyun Suk to make such a statement about this 5-year girl group?

On March 5th Yang Hyun Suk stated, “We can find the answer in 9-year group Big Bang. Big Bang is composed of talented songwriter and music producer G-Dragon, as well as other members that have respective lively solo activities. They’ve created a Big Bang brand and proved the group’s worth very solidly.”

Big Bang is a unique case in that they’re a male group that has had a strong career for all 9 years of its existence, especially among the numerous idol groups that are popular for just a short while before disappearing into the background. For most groups, even if they’re quite popular, 4 years is the average length of activities before they disband or become less popular. When we compare Big Bang to those other groups, this group has increasingly become more popular, even overseas. It’s very unique, indeed.

Yang Hyun Suk said, “This is just the beginning” because he was referring to 2NE1’s 5 year success and great satisfaction in CL‘s work for the group. She wrote and composed 2NE1”s most recent album and they are all very pleased with the results.

The music industry is full of girl groups that come out with sexy or cute concepts. Newer girl groups are constantly making their debuts in this market which progresses very quickly, and it’s difficult to stand out among the myriads of groups.

Despite this difficulty, 2NE1 is set apart in that they pay little heed to their appearances or sexy concepts, and it’s hard to find any one girl group that is like them. They have uniqueness, and from the very beginning they differentiated themselves. Since their debut they haven’t been afraid to be different from Korea’s other girl groups. When we consider this, it’s understandable why Yang Hyun Suk isn’t afraid to take 2NE1 out of the girl group category and instead label them as artists.

We can also catch a glimpse of Yang Hyun Suk’s determination to further highlight the members’ skills, and make them excel musically. That’s why for him it’s not an overstatement to say that the February 27th release of 2NE1’s 2nd full length album is ‘the beginning of their transformation.’ The attention has been focused on how 2NE1 will step forward as artists with their current album.

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Source: Kpopstarz