2NE1 Helps Spread Korean Culture at KBEE 2013 in London

Introduction Korea entertainment and culture to Europe, 2NE1 participated in the 2013 Korea Brand & Entertainment EXPO or KBEE 2013 in London.

From November 4 to November 6, CJ E&M opened up the KBEE 2013 in Old Billingsgate, located in London. Centering around K-Pop, the event shared diverse contents in Korean entertainment and culture, securing its possibilities of success in Europe.

The Expo included several events, such as the Star Make Up Show, DJing & Dancetime, an autograph session with 2NE1, as well as the first unveiling of YG Entertainment’s hologram concerts featuring 2NE1 and Psy.

“We presented the hologram concerts of 2NE1 and Psy in London,” said YG Entertainment. “We earned a lot of enthusiastic responses from fans who stood up in line to see stars they normally wouldn’t be able to see. It gave us confirmation on the possibilities of distributing these hologram concerts overseas.”

The 2NE1 members, the honorary ambassadors of 2013 KBEE, also appeared to perform their hit songs, such as Lonely, I’m the Best, and Do You Love Me, being warmly greeted by European buyers and fans.

With the success of 2013 KBEE, CJ E&M hopes to spread Korean culture and entertainment outside of Asia and into other parts of the world.

Photo Credit: YG Entertainment

Source: MWave