The Real Reason for YG Entertainment CEO Yang Hyun Suk’s Success?
YG Entertainment CEO Yang Hyun Suk is a ‘multiplayer’. You can see that through his artists Big Bang, 2NE1 and other YG artists.
In one interview he stated, “If a cookie is just round, it cannot become a great artist. There are many artists that have bites in their cookie, but there are parts where it sticks out, showing that there are just as many positive components as there are negative. However, most people look at the negatives first.”
Yang Hyun Suk was part of the iconic group, Seo Taiji and Boys. 20 years later, he is not a star that has been left in the past, he is still well known with his agency and all the talent and style that has been produced there.
His leadership could be seen through the first season of SBS “K-Pop Star.” He was loved by the audience due to his talent in finding truly talented potential stars.
Although he was a part of the biggest group of his time, he does not think of himself as a singer. After he retired from singing in 1996, he began to think about what he was truly good at. He then found himself enjoying the job of creating artists and letting them shine.
There seems to be speculation that YG Entertainment is a one-man show and that Yang Hyun Suk alone runs the entire business. However, this is all false. It is in fact the exact opposite.
He understands the importance of balance and doesn’t believe in ranking number one. He likes to hold discussions and does not save his words. He also listens to the people around him and is seen as a very sociable man.
He also believes in the importance of environment. If it is something worthwhile, he doesn’t see what’s wrong with investing in it. In 1997, YG Entertainment started out in the basement of a building. 12 years later in 2009, he invested in a 7 story building in order for his artists to fully focus on their training and skills. He commented, “I wanted to work harder and bring about a better environment for the artists.”
Yang Hyun Suk has never heard his artists recording for more than 5 minutes. He neither compliments nor criticizes their work either. He feels that his artists know their own style and is confident that they will produce great quality of music. He would rather just look at their final outcome.
He believes in a principle of ‘the more salt you put in your soup the saltier the soup tastes.’ He believes that YG artists can all do their own music since they all have such different styles.
When people asked him what his role was, he answered with, “I am an investor that invests in people and not money.” He looks at the persons talent and potential and allows them to freely express that through music. Groups such as Big Bang and 2NE1 are prime examples of this.
He believes that if there are both positive and negative components of an artist, we should not throw away the negative, but rather make that the focus and make it a positive. He believes in only complimenting his artists as they are people who have been admitted as great musicians.
Yang Hyun Suk can be seen as a true ‘multiplayer’ in the music industry due to his simple principle of making a negative a positive and investing in people with great talent and potential.