Beauty Industry. “SNS Communications Marketing” Activated

More and more brands are becoming more active in the use of SNS in propagating their popularity, especially through different online marketing techqniques and being active on different SNS (social network systems) platforms.

Being active on platforms such as Facebook and Twitter, adding and promoting a certain event is simple, with “friends” spreading the word; this evolves one step further as new products and marketing designs are also being introduced in the same platforms. Also, the opinions and reactions of consumers are better gained through SNS.

The beauty industry is evolving, with going through “SNS Communications Marketing,” they are able to gauge which products or services are hot with the consumers. They can also comment on a certain product, or share their reaction to a certain ad campaign, and also declare their patronage to a certain brand.

On its official Facebook page, Etude House launched their new product “Sun Precious Mineral BB Cream,” and has an event in progress called “Choose the best cut for the Sun Precious Mineral BB Cream advertisement,” for the launch, which will run until the 22nd. Consumers can directly participate in choosing the best cut (photo) of Etude House’s main model, Sandara Park, through comments on the Facebook post. The cut with the most number of votes would be used as the official image for magazine advertisements.

On the day the event started, the post garnered more than 400 comments and similar number of “Like’s” and also a number of shares, showing an explosive interest in participation. On the 25th, another event would be opened, and consumers are asked to provide a “nickname” for the product.

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Credits:

Source: Nate 
Translated by: BlackjackBelle@OhDara