Make-up brand “Etude House” has revealed that they’ve sold out 40,000 of their special pink bunny umbrellas in just one week, thanks to their endorsement model, 2NE1’s Dara!
Orders began pouring moments after pictures of Dara holding the umbrella were released. The umbrellas were created with Dara’s rabbit nickname as the motif, and were sold for $2 USD if customers purchased over $20 worth of products.
‘Etude House’ revealed that Dara not only raised their sales, but even brought in a foreign consumer base. Tourists recently visited the store in Myungdong and bought the umbrella’s entire series of colors after seeing her picture.
Representatives commented, “We used Dara’s nickname of ‘Santokki’ as the idea for our sweet bunny umbrella. The response has been better than anything we ever expected, so we’re all very surprised.”
Source + Photos: Hankyung via Naver
oh-dara.com 
Comments on: "News: 2NE1’s Dara sells 40k pink umbrellas in a week for “Etude House”" (11)
Wohoo! That’s what you get in making Dara unnie your endoser! Haha. People can’t just resist her charm!:))
Goddess D is one Effective endorser indeed..
ETUDE made the perfect choice with their campaigns!
I want one of that umbrella too!
T_T
OMG! What mass appeal does she have?! Dara fighting!
Dat’s the Dara’s effect!she’s very effective as a end0rser!kyak!
WOW as in WOW!!! ETUDE IS SO LUCKY BCO’Z DARA IS VERY EFFECTIVE ENDORSER!.;p UR DA BEST GODDESS DARA!.;)
dara dara, super bright dara!! hell yeah! she deserves all the recognition she’s been getting. etude pretty, pretty please make more cf’s with dara in it! ^^
mabenta talaga basta si Dara ang endorser.. hehe
DARA IS REALLY EFFECTIVE. THANK YOU FOR BUYING PINK UMBRELLAS PEOPLE! So happy for whatever happening to dearest ssantokki!
wow! amazing Dara indeed! that’s a lot of cosmetics and umbrellas sold in one week. congrats Goddess D!
wow…….. as in wow… the marketing power of goddess d is just amazing… everything she does is magic, i mean everything she touches becomes gold or should i say diamond? hahahahaha… Etude surely hits jockpot for choosing her as their endorser… I hope it will be the start of SANDARA PARK MANIA….. Dara fighting…
I agree…everyone who is linked to her also gets love or recognition…hehe
You just got to love our irresistible and adorable Goddess D~ 😀
Dara Fighting!!!