Who are the true biggest starts in the music industry? In 2011, advertising agencies choose singer turned actor, Rain (real name Jung Ji-Hoon) and group Big bang, who are preparing for their comeback, as the stars with highest quality and are worth the money.

On the 5th, TV Report made a survey with Jeil Planning, Keum Kang Oh Gil Bi and other advertising agencies, who all deal with singers and artists participating as CF models, to investigate on how much these artists make for CFs, as of January this year. According to the CF pay indicators, Rain and Big Bang’s salaries go through the roof, amounting to 1 to 1.5 billion won (based on their yearly income, and depending on the brand and whether the CF is continuous or not), and are classified as “Special A-Class” stars.

2PM, SNSD, Lee Hyori, and 2NE1 all make around 800 to 900 million won, closely followed by Boa, at 700-800 million won, proving that she is still a top star. Although they don’t carry as much weight as those previously mentioned, wildly popular artists like Lee Seung-Gi, Kim Hyun-Joong, Park Jae-Bum, Super Junior, JYJ, Son Dambi, and Wonder Girls, all make around 500-600 million won.

2AM, CN Blue, Kara, 4Minute, MBLAQ, After School (excluding UEE), and other artists were classified as those earning at least 400 million won per CF. After School member, UEE, as a solo model, earns more than 400 million won, and is being heralded as the next generation CF star. In addition, IU, who is emerging as a trend in the main-stream music industry, along with FT Island, Seo In-Young, Secret, and others are being negotiated with 200 to 300 million won,for their names to appear as CF stars.

Source: http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=106&oid=213&aid=0000071978
Translated by: Blackjackbelle@ohdara.wordpress.com

Added  trans from the AKP forum below:

“Of course, it’s impossible to judge everything about a star with only their worth. However, how much of a star they are translates into the strength of the brand. In other words, the stars with the biggest influence capable of making consumers empty their pockets are bound to receive more expensive love calls from the advertising industry. It’s a fact that instead of simply using digital chart rankings and their current popularity to judge a star, the CF fees which are based on the image built over a long time and how well known they are throughout the country is a better indicator of a star’s level.

The reason there are so many males in the top rankings was explained as being due to the buying patterns of consumers. One person from the advertising industry said “Female consumers are a lot more sensitive to advertising and reacted more positively than males, especially companies with a demographic of females in their 20~30s, using a male model that they like was seen as the most effective method of advertisement and as a result those stars are worth a lot.”

credit: JessC@6Theory 2ne1 forum