2NE1 performs for the Congratulatory Ceremony of the Korea Brand & Entertainment Expo held at the Old Billingsgate, London, United Kingdom today.

The Korea Brand & Entertainment Expo were in London, United Kingdom for the past three days, holding exclusive exhibitions and business meetings. On its second day, the event held a Congratulatory Ceremony where they held a ceremonial performance courtesy of their K-Pop Ambassador, 2NE1.

The ceremony started with a traditional drum and visual art performance, followed by a fashion show and a performance by a percussion quartet. 2NE1 headlined the show as the event’s ambassador, performing their hits “Do You Love Me,” “Lonely” and “I Am The Best” with invited ministers, exhibitors and fans in the audience. The rest of the event held special screenings of the hit drama “Jewel In The Palace” as they celebrate its 10th anniversary, followed by a special animation screening.

The Korea Brand & Entertainment Expo is scheduled to hold their third and last day on November 6th, where they will hold a mix of traditional and digital performances, followed by a special screening of “The Outback” and a Memorial Event commemorating United Kingdom’s Korean War Veterans. The event also launched YG Entertainment’s “Hologram Concert” which featured exclusive digital concert performances with PSY and 2NE1.

The Korea Brand & Entertainment Expo is described to be the world’s first and largest annual exhibit promoting Korean culture. It was hosted by the Ministry of Trade, Industry and Energy and Ministry of Culture, Sports and Tourism and was organised by KOTRA and KOCCA. Already on its fourth year, they have appointed 2NE1 as their honorary ambassadors for the event.

Credit: Koreaboo