Photos: Fresh-Looking Dara for Clio Endorsement Ads in May Magazines
From BREEZE and Japan’s SEOUL magazines. ^_^
Credits:
Source: Clio
Re-uploaded by: OhDara
From BREEZE and Japan’s SEOUL magazines. ^_^
Credits:
Source: Clio
Re-uploaded by: OhDara
2NE1’s Sandara Park, known to fans affectionately as just Dara, is one of the hottest faces in K-pop now for her cutting edge style and pretty face. She’s been voted by the South Korean public as one of the industry’s most beautiful artistes and her fans worship her constantly changing hairstyles and radical makeup.
Want her look? Or the secret behind that porcelain smooth skin? Yahoo! SG got Dara talking about her beauty tips and must-haves in an e-mail interview about her recently appointed status as makeup brand Clio’s beauty ambassador.
Describe your sense of style?
I strive to stay true to myself. I’m actually a very shy person, but I love colourful and dramatic styles, and I am passionate about makeup. But even when I try on something really dramatic, I try to ‘balance’ it out so that it’s still stylish without being over the top.
Many Blackjacks adore 2NE1 for your fierce and distinctive makeup styles, hairstyles and fashion sense, can you give our readers some tips on how to turn these into everyday wearable looks?
My no.1 style rule is to strike a balance between what’s drastic and what’s moderate. For example, if you want a very avant-garde hairstyle, you should pair it with a more classic dress. And if you are going for loud or dramatic makeup, your hairstyle should be more moderate. It’s about considering the total balance in your getup. I always choose to emphasize on only one element of my look for the day.
What are some must-haves in your purse?
I always have my handphone, mirror and eyeliner in my purse. I am almost never without my eyeliner. I draw it on even when I don’t have a busy work schedule!
What is your favourite feature about yourself?
I used to think that I am the ‘cute’ type, but after joining 2NE1, my style has transformed so much that it’s now sometimes charismatic, sometimes chic, sometimes fun and sometimes funny! I really love being versatile and being able to transform my look so frequently.
In this campaign, you’re showcasing a sexy and feminine side. Can you describe what’s sexy to you?
Sexiness is the most extreme expression of a woman’s charm. What’s sexy to me in this Clio campaign is the intense burgundy colour in my eye makeup. It makes me feel powerful and feminine – so that’s sexy to me.
2NE1 does a lot of dancing and traveling, how do you keep your makeup fresh all day?
I feel that keeping your makeup fresh has a lot to do also with good skin. My beauty secret? A good night’s sleep – which never fails to give me a natural radiance and glow in the morning. If I can’t get enough beauty shuteye, my emergency beauty SOS is to put on a mask for instant moisturization and brightening. It preps my face and helps keep my makeup fresh.
Who is your music/dance inspiration?
Um Jeong Wha – who is really successful as a movie star and singer. I think she has a real passion for her job and is very professional. I feel that coming through whenever I watch her movies or listen to her songs.
Who is your all-time favourite style icon and why?
This is a really difficult question! I don’t have just one style icon because I don’t keep to just one style. One day, my look is cute and the next day, I have transformed myself into a sexy temptress. I think the whole idea is to keep changing my look – transforming myself is my big pleasure in life.
Credits:
Source: Yahoo Philippines
Oh wow! I think this is the first time we’re seeing a full body shot of this? I hope Clio releases more HD photos because this is pure gorgeousness! <333

Credits: @neisseria25
Re-Uploaded by: OhDara

Trendy wine colour is sexy
With the recent surge in popularity of red eyeliner, Korean brand CLIO launched this fresh new colour. I was able to an e-mail interview with CLIO‘s beautiful new endorser – popular Korean girl-group 2NE1‘s Sandara Park. There are different tones of red, Sandara Park prefers the wine red eyeliner. She says: “Wine is a very eye-catching and sexy colour and it’s also easy to match with other colours. Wine is this season’s trend as it can create a very classy style of make-up”
Eyeliner can change the style of your fashion
Sandara says: “I’ve always liked to create and that eyeliner plays an important role as it can change the style of your dressing. Hence, I always have an eyeliner in my makeup pouch. Even if my schedule isn’t too busy, I will never forget to draw my eyeliner to make myself look more fresh and energized. I like both styles but I think the angel style is more special, especially the layers of the eyeliner as it creates a fantasy and dreamy feel.”
CLIO‘s previous endorser was Lee Hyori and being Lee Hyori‘s ‘successor’, how does she feel about endorsing this brand? Sandara politely replied: “In Korea, the gorgeous Lee Hyori is a style icon, I like her style very much. I feel honoured to be her successor and that I’m able to create my own style, leading the trend in cosmetics.”
Sandara‘s eye makeup has always been different from the norm and there are countless videos online of fans mimicking her makeup style, sharing steps on how to re-create Sandara‘s makeup. She says: “To be able to garner the interest of other girls, lead the trend, and be a trendy icon to them, I feel very honoured. I’ll continue to be daring in trying different makeup styles and take care of my skin, so that I can continue to be a beauty icon.”
She shared her beauty tips which is to get enough sleep. “If I sleep well, I feel that my skin becomes more moisturized and soft. If I’m busy, and there’s not much time to sleep, my secret is to apply facial masks.”
Credits:
Source: Uploader via @sgbjcrew
Translated by: @sgbjcrew
Pretty, pretty Dara! I love her new picture for the Club Havana look! <3 But love her bloody angel look as well.. ^^
Credits:
Source: French Pop
Re-uploaded by: OhDara
According to recent studies, the cosmetics industry has seen an increase of buyers in their teens, so in order to go into that particular market, idols are hired as CF models to give a more approachable vibe. Many of these cosmetic brand companies that employ these kinds of models have low to mid-priced products that are suitable and affordable for that age group. On the other hand, the “30-40″ generation that goes for good skin care products, employ actresses who are in their 30s as their models. [Daily Sports Seoul] Lists down the celebrities from lively, perky idols to mature, graceful actresses that have the most unforgettable skin that are active as brand models for cosmetics.
Group 2NE1 member, Sandara Park has been recently selected as the new model for cosmetic brand Clio. A Clio representative said, “Sandara Park has the looks and the charisma that allows her to be able to show off a different range of colors, and then infuse her own charms into each different look,” the official continued, “Sandara Park really suits being a cosmetics model,” he reveals after stating their reason why they chose her as their model. For this cosmetic brand, Sandara Park was able to show different sides of her according in the pictorial depicting various concepts, shedding off her cute girl concept and going for a more mature woman’s feel.
*omitted parts not related to Dara*
Other idols that were mentioned are: f(x) Krystal for Etude House, SNSD Yoona for Innisfree, After School’s Izzy for Japan make-up brand, “Kiss Me.”
Actresses mentioned: Kim Hee Ae, Im Soo Jeong, Go Hyun Jung, Kim Hye Soo
Credits:
Source: Sports Seoul via Nate
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara
Sandara Park‘s ageless features even as she approached her 30s, has attracted a lot of attention.
Make-up brand Clio revealed “Bloom Chick” make-up look for this season, showing off Sandara‘s 21-year-old-like beauty, when in reality, she is already 30-years-old. The new look uses the new line called “Vampire Face 21,” showing off Sandara Park’s looks that’s almost ten years younger than her actual age.
The “Bloom Chick” look emphasizes clear and bright skin, going for a more natural look appropriate for spring time, giving off a bright, sunny mood.
The “Blook Chick” look can be achieved with Clio’s newly released product, “VF21 Base Line” that will give a smooth and sleek finish to one’s skin. The product, “VF21 Vollume Brightener” can be used to make dark areas of the skin appear lighter. The “Virgin Kiss Tinted Lip” number 2 saint peach color is used on the lips to add color.
With her baby-like skin and bright demeanor, Sandara Park‘s features at 30-years-old drew admiration from Clio’s staff, remarking on her perfect looks.
The Sandara Park make-up products that will help maximize one’s attractive looks are available for purchase at “Club Clio” store in Myeongdong, Olive Young stores nationwide, or in “Club Clio” online shop.
On the other hand, group 2NE1, of which Sandara Park is a member of, is preparing for their next album and are focused on their rehearsals.
Credits:
Sources: BNT News via Nate, Money Today via Nate
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara

Credits: As Tagged
Re-Uploaded by: OhDara
Beautiful, perfect Dara is just oh so gorgeous.. <3 I love how Clio is capitalizing on her “vampire” fame and actually doing a vampire campaign. Nice job there, Clio, nice job.. ^^
And there you go, actual bite marks. A bit creepy TBH, but nice marketing move there Clio… /slow claps
More of ageless Dara for Clio’s Vampire Face 21 campaign after the cut!
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